The gig economy has experienced rapid growth patterns in recent years, owing to convenience in flexible working schedules adopted by consumers and suppliers of labor locally and globally. To understand the trajectory of the gig economy, it is important to highlight critical historic characteristics of the ‘traditional worker’. The traditional worker is a permanent employee, …
Many a time children are made to answer the question; what would you like to be when you grow up? Filled with eagerness to take on the world, most of the answers are a somewhat lingering chime of engineering, aviation or medicine, and etcetera. Hardly will ‘a fisherman, seafarer or docker’ pop up as a …
Kenya Airways, the pride of Africa, has failed in promoting the pride of its mother nation, Kenya. There are many dimensions to this but I shall limit my thoughts to the not so familiar concept of aircraft liveries. To hit the ground running on this piece, let’s take a moment to understand what aircraft liveries …
Marketing Kenya Short: Is KQ missing the point with its aircraft liveries? Read More »
