Creatives

A Business Case for the Kids’ Entertainment Sector in Kenya

Toys – our brain’s favorite way of learning. Charles Eames said, “Toys are not merely as innocent as they look. Toys and games are the prelude to serious ideas”. In retrospect, toys have been the ignition of curiosity and wonder, from our incomprehensible childhood years, gradually trickling down to our productive adulthood phase. The history …

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Design Thinking in Organizations

‘In a competition between someone who knows the most and someone who is willing to learn the most, the edge usually goes to the curious and empathic professional, not the one who is simply protecting what’s already known.’ This is a quote that strongly ushers in the concept of design thinking and how it can …

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Design Thinking

A comprehensive definition of design thinking is that it is a methodology used by innovators and entrepreneurs to solve complex problems through empathy, to find desirable solutions for their clients. The process is systematic, characterized by human-centric attributes which support problem-solving. This approach has been adopted over the years when it became apparent and necessary …

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